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If you've experienced heavy "Peaks and Valleys" after 5 years of being a complete time agent, then you either DON'T have a database in-place and if you have one YOU'RE NOT marketing to it efficiently. Regrettably, there is nobody single tool an agent can utilize for handling every aspect of a complete blown Database Marketing Strategy.
com and Infusion, Soft, however they are costly and not 100% ideal. (they are actually close though) In the property industry, many representatives and brokers confuse a Database Marketing Prepare For a CRM. Although they are related they are not the same. A CRM, Customer Relationship Management, is a tool which can assist you preserve your customer relationships through E-mails, Texts, Social Network, and/or Physical Mail Pieces.
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The right technique is to take a look at how you're communicating with your Database and what are the most effective ways for you to keep them having a "Top of Mind Awareness" of you and your service. The Gary Keller book "The Millionaire Realty Agent" is the template for applying a Database Marketing Plan into your company and extremely suggested if you desire to dive deeper into this topic.
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Postcards and Letters. It still works but you have to have an important message with each piece to provide. Make your messages about your customers and not about you. Provide valuable material, if you do not these mailers will end up in the trash bin. How lots of weekly e-mails do you receive from a fellow property agents advertising their most current open house or new listing? What do real estate agent tools finish with those emails? Be honest.
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Now believe about all of the other e-mails you get daily and the number of of them you erase without even opening them up. Your e-mail inbox is really the first social media network that existed online. Email is a social media network where messages are being interacted backward and forward from active percipients and you.